Your Time Matters
Weekly insights on SaaS marketing efficiency and ROI optimization.
Read more"I turn complexity into stories
people believe."
Seventeen years · Three continents · SaaS · Robotics · AI · Storytelling
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Why It Matters
Tech moves faster than strategy.
Chaos is common; clarity is rare.
My mission is to translate cutting‑edge technology into real‑world impact –
turning ambiguity into action and complexity into traction.
I see patterns where others see chaos,
and I build frameworks that take bold ideas to market.
What I Solve
Post‑M&A Brand Chaos
Unified eight robotics brands into one narrative after a merger.
AI Go‑to‑Market
Translated technical breakthroughs into human‑centred stories (e.g., launching uMobileLab lab automation with Siemens at VivaTech).
Scaling Global Teams
Managed budgets from €150 K to €6 M+ and built up teams from 1 to 19 people across multiple countries.
Simplifying Complex Tech
Made advanced innovation accessible; a €10 K campaign garnered 140 K+ views.
B2B SaaS Transformation
Repositioned developer‑first products into scalable B2B stories.
Event Marketing & Thought Leadership
Orchestrated 60+ industry events per year to build platforms for engagement.
How I Think & Operate
01
Start with the human story
Every breakthrough solves a human problem; I find that story and its friction points.
→
02
Build frameworks that scale
Message architectures and GTM plans that unify product, marketing and comms.
→
03
Deliver with precision and impact
Revenue growth, market positioning and team alignment; marketing that adapts as you evolve.
"Not promises. Proof."
United Robotics Group / SoftBank Robotics
Robots for humans narrative
- Unified 8 robotics brands post-merger
- 60+ global trade fairs leadership
- AI lab automation with Siemens
Bonitasoft
Developer-first to human-centric transformation
- +20% leads, +10% conversions
- 140K+ views from €10K campaign
- Complete messaging architecture
Tinubu Insurance SaaS
"From legacy to SaaS: 25-year platform reborn"
- 6K newsletter subscribers in 3 months
- +11K LinkedIn followers in 90 days
- 3 business units unified
InstaBatt
World's smallest cable-free battery
- Prototype to MWC Barcelona launch
- Owned patent technology
Argentina Biodiesel Project
Clean energy investment narrative
- $50M secured funding
- Technical + sustainability storytelling
HEC Paris & Academic Leadership
Shaping the next generation of leaders
- MBA guest lecturer & jury member
- AI-driven marketing frameworks
See the full stories behind these results
Know MoreGlobal experience from healthcare to energy, from Paris to Panama City.
GE
Sanofi
Alcatel-Lucent
Essilor
NAES
Google Ara
Core Expertise
Go-to-Market Strategy
Product Marketing
Brand Architecture
Post-M&A Integration
SaaS Reinvention
Account-Based Marketing (ABM)
Sales Enablement
PR & Executive Messaging
Analyst Relations
AI-Driven Marketing Ops
Martech & Funnel Attribution
Global Team Scaling
High-ROI Campaigns
Multilingual Storytelling (CN · EN · FR · ES)
Education & Certifications
2025
MIT xPro
AI Products & Services
2019
MIT Sloan
Design Thinking & Innovation
2019
Columbia Business School
Digital Marketing
Cert
Forrester Certified
B2B Marketing & CX
2008-09
ESC Lille / SKEMA
Master's, Project Management
2003-07
UESTC China
Bachelor's, E-Commerce & Finance
"Ready to humanise your next big idea?"
If you're scaling an AI startup, launching a robotics platform or transforming a SaaS business, or anything within my expertise, let's talk.